IC Media Direct – Expects Intuitive Advertising Changes in Marketing

The rise in adblocker software saw a large increase of native advertising among websites and publications.

New York, NY - March 22, 2019 /MarketersMedia/ —

IC Media Direct, a public relations and online reputation management firm, stressed the new methods embraced by advertisers and their impact on the latest flow of intuitive publicity amid Internet users. These fresh adjustments to online techniques changed how vendors shape the upcoming marketing landscape. These adjustments also have a big impact on companies who try to get their brands’ message across using the regular methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content.

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year.

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Contact Info:
Name: ICMD
Email: Send Email
Organization: ICMediaDirect.com
Website: http://www.ICMediaDirect.com

Video URL:

" target="_blank">

Source URL: https://marketersmedia.com/ic-media-direct-expects-intuitive-advertising-changes-in-marketing/494749

Source: MarketersMedia

Release ID: 494749

Latest News

Patriots' Kraft to receive warm welcome in Israel

Jun 17, 2019

JERUSALEM — Israel is rolling out the red carpet for New England Patriots owner Robert Kraft, who arrives next week to collect the Genesis Prize, a prestigious award dubbed by its sponsors as the "Jewish Nobel Prize." The ceremony on June 20 would mark Kraft's highest-profile public appearance since he was charged in February with soliciting a prostitute at a Florida massage parlor. He has pleaded innocent. Kraft, a longtime supporter of Jewish and Israeli causes, can expect a warm welcome during a nearly weeklong visit. In addition to collecting the $1 million award, he is scheduled to have lunch...

Turkey's Erdogan witness in footballer Mesut Ozil's wedding

Jun 17, 2019

ISTANBUL — Turkey President Recep Tayyip Erdogan was in the wedding party as Arsenal midfielder Mesut Ozil tied the knot on Friday. State-run Anadolu news agency said Erdogan and his wife, Emine, were legal witnesses for Ozil, who married model, actress and former Miss Turkey Amine Gulse in Istanbul. Secular Turkish weddings require a witness each for the bride and groom. Ozil, a German player of Turkish descent, quit Germany's soccer team last year after he was criticized for posing for a photograph with Erdogan before the World Cup. In his international retirement announcement, Ozil accused the German football federation,...

Libyan commander hands over prominent militant to Egypt

Jun 17, 2019

CAIRO — A prominent Egyptian militant wanted for scores of terror attacks in his country was handed over to Egypt on Wednesday by Libyan forces loyal to a commander pushing to take the capital of Tripoli and flown to Cairo. Egyptian TV networks aired footage of a blindfolded Hisham el-Ashmawi, a former army officer turned militant, landing in Cairo and being taken off a military plane. El-Ashmawi was captured last October in the Libyan city of Derna, a longtime bastion of Islamic militants, by commander Khalifa Hifter's self-styled Libyan National Army. Hifter's forces now are battling to take Tripoli, fighting...

Ramadan in Mideast is for fasting and Facebook, data shows

Jun 17, 2019

DUBAI, United Arab Emirates — The Muslim holy month of Ramadan, with its long days of fasting and prayer meant to draw worshippers closer to God and away from worldly distractions, is being reshaped by technology. People in the Middle East spend close to 58 million more hours on Facebook during Ramadan and watch more YouTube videos — everything from beauty tips and recipes to sports and TV dramas — than any other time of the year, making the holy month not only the most important one for Muslims, but also the prime time of the year for advertisers. For...

2 Libyan reporters taken by commander Hifter's forces freed

Jun 17, 2019

CAIRO — The U.N. mission in Libya says two local TV reporters detained by forces loyal to a commander who is on the offensive to capture the country's capital, Tripoli, have been released after three weeks in captivity. Libya's Alahrar TV station said commander Khalifa Hifter's self-styled Libyan National Army detained two of its journalists, Mohamed al-Qarg and Mohamed al-Shibani, earlier this month. The TV station, which backs the U.N.-supported government in Tripoli, said the journalists were released on Friday. The U.N. said late Saturday that it welcomed their "safe return to their families" in the western city of Zintan....

Search for something?

Sign up now!

In Hip N Trendy, we constantly discover and share the best products in the market to make sure that you know what’s new. It’s always FUN to talk with people who have the same interests as us, don’t you agree?

Contact us: sales[at]hipntrendy.com