On Israeli posters, Paddington Bear gets kosher for Passover

JERUSALEM — In Israel, Paddington Bear eats his marmalade on matzo.

On some posters advertising the new film, "Paddington 2," the British movie creation is being given a kosher-for-Passover makeover.

Elsewhere, Paddington Bear holds his trademark bread and marmalade sandwich shaped as a 2. In Israel, his marmalade is spread on a 2-shaped matzo — the unleavened bread eaten during Passover.

A spokeswoman for the Israeli distributor said Thursday the campaign is meant as a nod to the holiday, which starts next week.

During the holiday, bread and other items made from yeast disappear from store shelves. Instead, Jews eat matzo to illustrate how the Israelites had no time to let their bread rise as they fled from bondage in Egypt.

Related News

Veteran Israeli photojournalist David Rubinger...

Mar 2, 2017

Veteran Israeli photographer David Rubinger, whose photo of Israeli paratroopers at the Western...

CNN chief: Politicians should oppose Trump's...

Mar 7, 2017

The president of CNN says it is "shocking" to watch the political establishment's silence regarding...

Israel soars at World Baseball Classic, and a...

Mar 12, 2017

Baseball hardly at fever pitch: Israel soars at World Baseball Classic, and a nation shrugs

Smurfette is shunned in Israeli ultra-Orthodox...

Mar 28, 2017

PR company promoting Smurfs latest movie says it's removed Smurfette from promo posters in...

Artwork Nazis stole in WWII returning to Jewish...

Apr 7, 2017

An impressionist painting is returning to the American heirs of its original Jewish owner, after it...

Israel-US spat erupts ahead of Trump visit to...

May 15, 2017

The Israeli prime minister's office says it is seeking clarifications from President Donald Trump...

Search for something?

Sign up now!

In Hip N Trendy, we constantly discover and share the best products in the market to make sure that you know what’s new. It’s always FUN to talk with people who have the same interests as us, don’t you agree?

Contact us: sales[at]hipntrendy.com