Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

Deadline - Oct 20, 2026

Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer. The Italian-born exec outlined the spend, which is a significant outlay for an independent producer, during a session at Rome’s MIA […]

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